Does the Service Argument Justify Resale Price Maintenance?
نویسنده
چکیده
Proponents of RPM argue that RPM helps to sustain a high level of service at the point of sale and that such a high level is efficient. This paper provides a simple model which leads to the following conclusions: 1) RPM may increase or decrease the level of service. 2) Whether the service level is more efficient under RPM does not depend on the fact that service increases due to RPM. It may be lower under RPM and more efficient. 3) Whether the service level is more efficient depends on the characteristics of the heterogeneous consumers. A feature of the model which deviates from those found in the literature is the introduction of a class of consumers who do not search but decide on a purchase spontaneously.
منابع مشابه
Resale Price Maintenance and Collusion
The paper revisits the conventional wisdom according to which vertical restrictions on retail prices help upstream firms to collude. We analyze the scope for collusion with and without resale price maintenance (RPM) when retailers observe local shocks on demand or retail costs. In the absence of RPM, retail prices react to retailers’ information and deviations from collusive behavior are thus d...
متن کاملOligopoly price discrimination and resale price maintenance
Oligopoly price discrimination in the retail market prevents a manufacturer from inducing optimal retail margins through any wholesale price. This motivates the manufacturer to impose resale price maintenance. In a model of third-degree price discrimination by rival retailers, a retail price ceiling (or floor) enables the manufacturer to restore the first best. Imposing a fixed retail price is ...
متن کاملFirst-Price Auctions with Speculative Resale Part I: Equilibrium and Optimal Revenue
In this paper, we investigate the model of speculative resale in auctions. Resale (or secondary trade) is allowed for each bidder, but in equilibrium we show that there is only speculative resale. We consider a standard rst-price auction in the rst stage with symmetric independent private values (IPV) among N bidders and one speculator. In the second stage there is resale among the bidders. T...
متن کاملA Comparison of Facilitating Practices
Producers in a perfectly competitive industry compete to obtain shelf space at the retail level. Barring contract observability problems, slotting allowances are observed in equilibrium. Producers charge a high wholesale price, but give back their profits via up-front payments to retailers. However, if the individual supplier retailer wholesale price terms are unobservable by competitors, then ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2006